GoHighLevel vs Keap: Pricing and Features Compared

Comparing GoHighLevel vs Keap pricing exposes the real difference between the two platforms fast. One bills by contact count and the other doesn't, and that single choice changes what each platform costs a growing business over time.

GoHighLevel's own pricing page puts it plainly: "Unlimited contacts, unlimited Users. Scale your business without a tax on growth." Keap takes the opposite approach.

Its base plan starts at $320 a month, billed annually, for two users and a starter tier of contacts. The price climbs from there as the contact list grows.

A third user costs another $39 a month per seat, and a mandatory onboarding fee of $500 applies before a new account goes live.

GoHighLevel vs Keap: What You Actually Pay

GoHighLevel runs three core tiers, scaling from a single-business starter plan up to a top tier built for reselling the platform under your own brand. None of the three caps contacts, and the table below breaks down what each plan buys.

Plan	Monthly price	What's included
GoHighLevel Starter	$97	3 sub-accounts, unlimited contacts, 2-way SMS and email
GoHighLevel Unlimited	$297	Unlimited sub-accounts, white-label app, API access
GoHighLevel Pro	$497	SaaS mode, unlimited reselling, premium support
Keap Standard	$320	2 users, entry-level contact tier, $39/user beyond that

Neither subscription covers everything. GoHighLevel bills SMS, phone numbers and email sending separately through pass-through usage charges.

Keap's text marketing sits on its own ladder of add-on tiers, running from free at 500 messages up to a few hundred dollars a month at the top end.

Where the Two Platforms Diverge

Keap's strength is its campaign builder. It handles complex, conditional, multi-step automation well, and it ships with built-in invoicing and payment processing that plenty of small businesses use to run quotes and collect payment without a separate tool.

What it doesn't have is a website or funnel builder. It covers landing pages, but nothing that replaces a full site.

GoHighLevel goes the other way. It bundles a funnel and website builder, native SMS alongside email, and unlimited sub-accounts once you're past Starter. That's what lets an agency run dozens of client accounts under one roof.

Business.com's review of Keap scores it 9.8 out of 10 on ease of use and recommends it for companies with repetitive processes.

But it also flags that the phone and texting features don't work outside the US and Canada, and that its analytics are limited next to what agencies managing multiple clients tend to need.

Which Business Each One Fits

A solo business with a steady, modest contact list and a need for strong invoicing can live comfortably inside Keap's single plan. The cost only becomes a problem once the contact count climbs past the entry tier, or a second and third user get added.

An agency onboarding new clients every month is a different case. Each new client is a new sub-account and a growing contact list, and that's exactly the growth Keap's pricing taxes and GoHighLevel's doesn't.

Setting up a white-labeled SaaS CRM on GoHighLevel's Pro tier lets an agency resell the platform under its own brand, rather than passing a Keap invoice through to clients.

Getting the sub-accounts, pipelines and automations configured correctly is where most of the setup time goes. That's the gap between a platform that's merely licensed and one that's actually running.

It's the part GHL setup and configuration work and workflow automation builds are meant to close.

Model the decision against the actual contact count today, not the plan's advertised starting price. A platform that's cheaper at 1,500 contacts can be the pricier one at 15,000, and that crossover is worth finding before signing an annual contract.

See how GoHighLevel compares to HubSpot and to Pipedrive on the same basis.

Cover photo by Walter Cunha on Pexels