Clear definitions for every GoHighLevel term you need to know, with links to the services that help you implement each one.
18 terms defined
Application-to-Person 10-Digit Long Code, the carrier-mandated registration system for business SMS in the United States. Every GoHighLevel account sending text messages must register a brand and campaign through The Campaign Registry to avoid carrier filtering.
A2P Compliance Services →In GoHighLevel, a campaign is a multi-step email or SMS sequence sent to a contact list on a schedule. Campaigns differ from workflows in that they are list-based outreach rather than event-triggered automations. In the A2P context, a campaign refers to a registered SMS use case filed with carriers.
A2P Compliance →GoHighLevel's built-in AI chatbot that handles incoming messages across SMS, web chat, Facebook Messenger, and Instagram DM. It uses trained prompts to qualify leads, answer questions, and book appointments automatically from conversations.
AI Agent Builder →A user-defined data field added to GoHighLevel contacts, opportunities, or companies beyond the default fields. Custom fields store business-specific data like contract values, preferred service types, or referral sources. They can be used in workflows, forms, and templates.
GHL Setup →A multi-step web page sequence in GoHighLevel designed to guide visitors toward a specific action like booking a call, filling out a form, or making a purchase. Funnels include landing pages, thank you pages, and order forms with built-in tracking.
GHL Setup →GoHighLevel's built-in phone system powered by Twilio. LC Phone handles inbound and outbound calling, SMS, voicemail, and call recording directly inside the platform. It requires a Twilio account and A2P registration for SMS compliance.
A2P Registration Help →GoHighLevel's course and content hosting feature. Memberships let agencies and businesses create gated content areas with video lessons, downloads, and drip schedules. Access can be granted automatically through workflows or payment triggers.
GHL Setup →A deal or potential sale tracked inside a GoHighLevel pipeline. Each opportunity is linked to a contact and moves through pipeline stages as the deal progresses. Opportunities track monetary value, status, and assigned team members.
CRM Automation →A visual representation of your sales or delivery process in GoHighLevel. Each pipeline has stages that contacts move through, from initial lead to closed deal. Automations can trigger when contacts enter or leave specific stages.
Workflow Automation →A GoHighLevel feature that lets agencies resell the platform as their own branded CRM product. SaaS Mode includes Stripe rebilling, custom pricing plans, and white-labeled access so agency clients see the agency brand instead of GoHighLevel.
SaaS CRM Launch →A portable template of a GoHighLevel sub-account that includes pipelines, workflows, forms, calendars, and automations. Snapshots let agencies deploy identical setups to multiple clients in minutes instead of rebuilding from scratch each time.
Snapshot Build Services →A separate client workspace inside a GoHighLevel agency account. Each sub-account has its own contacts, pipelines, workflows, and settings. Agencies create one sub-account per client to keep data isolated while managing everything from a single agency dashboard.
GHL Setup Services →A label applied to GoHighLevel contacts for segmentation and automation. Tags can trigger workflows, filter contact lists, control email and SMS sequences, and segment reporting. They are one of the primary ways to organize contacts beyond pipeline stages.
GHL Setup →The event that starts a GoHighLevel workflow. Triggers include form submissions, appointment bookings, pipeline stage changes, tag additions, incoming calls, invoices, and manual triggers. A workflow must have at least one trigger to run.
Automation Services →An artificial intelligence system that handles real phone conversations. Voice AI agents answer inbound calls, qualify callers, collect information, and book appointments using natural speech instead of IVR button menus.
Voice AI Services →An HTTP callback that sends data from GoHighLevel to an external system when a specific event occurs. Webhooks enable real-time integrations with third-party platforms like Slack, Zapier, custom APIs, and analytics tools.
API Integrations →Removing GoHighLevel branding and replacing it with your own agency brand. White-labeling covers the login page, dashboard, mobile app, emails, and client-facing URLs so your clients never see the GoHighLevel name.
White-Label Support →An automated sequence of actions in GoHighLevel triggered by a specific event. Workflows can send emails, SMS messages, create tasks, move contacts through pipeline stages, wait for conditions, and branch based on contact data. They replace manual follow-up processes.
Workflow Automation →GHL Prime builds, configures, and automates GoHighLevel for agencies and businesses. Book a free call to discuss your project.