How to Set Up Missed Call Text Back in GoHighLevel

A caller who lets your phone ring out rarely tries again right away. Setting up missed call text back in GoHighLevel closes that gap. The moment an inbound call goes unanswered, the platform can fire an automatic SMS to the caller before they've moved on to the next search result.

There are two ways to build it: a toggle in a settings menu, or a workflow with filters the toggle doesn't offer. Which one you need depends on how much control you want over who gets texted.

Turn on missed call text back in GoHighLevel

The fastest path sits inside the sub-account: Settings, then Phone System, then Voice, then Voicemail & Missed Call Text Back. Checking the box turns it on for every missed call to that number.

Clicking Customize opens the message editor, where you can write the reply and drop in tags like the contact's name. HighLevel's own configuration guide for the feature covers each field on that screen.

A call timeout slider nearby sets how long the phone rings first, with 10 to 20 seconds recommended, and you can swap in a custom mp3 or wav voicemail greeting.

Worth knowing first: it fires for every missed call, including repeat attempts in a short window. It respects each contact's DND settings and counts against your SMS usage like any other text.

Build a workflow for more control

The toggle applies to a whole number, with no way to treat one campaign differently from another. For that, GoHighLevel's Call Details trigger lives under Automation and Workflows, in the Events category, and starts a workflow whenever a call log matches conditions you set.

• Call direction, separating inbound misses from outbound ones
• Call status, matching outcomes like no-answer, busy or voicemail
• Custom disposition, the tag an agent applies after the call
• Number pool, for calls through a specific tracking pool
• Individual phone number, to scope the trigger to one line

Add the trigger, set only the filters you need, then follow it with an SMS action. HighLevel's documentation on the Call Details trigger warns that stacking on filters you don't need is the easiest way to block calls that should go through.

It's the same logic behind the workflow automation we build as part of GHL setup for clients needing per-campaign messaging.

How it fits with call tracking and WhatsApp

If your Google Business Profile listing is connected, GoHighLevel can move your business number to the secondary slot and put a LeadConnector tracking number in front. Missed call text back keeps working on those tracked calls, per HighLevel's writeup of the GBP integration.

There's a WhatsApp version too. Missed Call WhatsApp Back sends a WhatsApp message instead of an SMS, configured from the same screen rather than a separate workflow, per HighLevel's notes on the WhatsApp option. Running both on one missed call just sends two messages, so pick one primary channel.

What happens once the text goes out

Replies land in the same Conversations inbox as every other text. If no eligible sending number exists for that location, the attempt fails and gets logged rather than disappearing silently.

A lead who couldn't get through still hears back while they're holding the phone, not after calling a competitor. Our write-up on a tree service scaling call handling with voice AI and GHL automation shows what that looks like once volume outgrows a single toggle.

The same logic sits behind AI reminders for missed appointments, if bookings are the bigger drain on your calendar.

Start with the toggle: it takes minutes and covers every number in the location. Move to a Call Details workflow only once you need different messages per campaign or number.